{"id":2260,"date":"2026-03-16T16:56:47","date_gmt":"2026-03-16T16:56:47","guid":{"rendered":"https:\/\/www.alveria.it\/?p=2260"},"modified":"2026-03-16T16:57:16","modified_gmt":"2026-03-16T16:57:16","slug":"mbo-le-piege-de-la-mesure-sans-valeur","status":"publish","type":"post","link":"https:\/\/www.alveria.it\/fr\/2026\/03\/16\/mbo-la-trappola-della-misurazione-senza-valore\/","title":{"rendered":"MBO : le pi\u00e8ge de la mesure sans valeur"},"content":{"rendered":"<p>De nombreuses organisations investissent du temps et des ressources dans la conception de syst\u00e8mes MBO techniquement sophistiqu\u00e9s : KPI d\u00e9taill\u00e9s, formules de calcul complexes, objectifs n\u00e9goci\u00e9s avec pr\u00e9cision. Pourtant, ces syst\u00e8mes ne parviennent souvent pas \u00e0 guider v\u00e9ritablement les comportements ou \u00e0 renforcer la strat\u00e9gie de l'entreprise.<\/p>\n<p>Le probl\u00e8me ne r\u00e9side pas dans la technique. Le probl\u00e8me est <strong>quand la technique remplace la vision<\/strong>.<\/p>\n<p>Dans ce webinaire, nous analyserons les raisons pour lesquelles de nombreux syst\u00e8mes d'incitation perdent de leur efficacit\u00e9 et comment les repenser en partant d'une vision \u00e0 long terme. <strong>Philosophie d'incitation claire<\/strong>capable de faire le lien entre la strat\u00e9gie, le comportement et les r\u00e9sultats.<\/p>\n<h2><strong>POURQUOI PARTICIPER AU WEBINAIRE ? <\/strong><\/h2>\n<p>En participant \u00e0 ce webinaire, vous d\u00e9couvrirez :<\/p>\n<ul>\n<li>pourquoi de nombreux syst\u00e8mes de MBO deviennent <strong>des m\u00e9canismes de mesure et non des leviers strat\u00e9giques<\/strong><\/li>\n<li>comment pr\u00e9venir <strong>Les indicateurs de performance cl\u00e9s et les objectifs deviennent la fin plut\u00f4t que les moyens<\/strong><\/li>\n<li>comment d\u00e9finir un <strong>Philosophie d'incitation<\/strong> guider la conception des syst\u00e8mes de r\u00e9compense<\/li>\n<li>comment relier les objectifs, le comportement et les r\u00e9sultats gr\u00e2ce \u00e0 des mod\u00e8les de prise de d\u00e9cision simples et robustes<\/li>\n<li>les crit\u00e8res \u00e0 utiliser pour d\u00e9cider <strong>ce qui m\u00e9rite vraiment d'\u00eatre promu<\/strong><\/li>\n<\/ul>\n<p>Le webinaire proposera <strong>conseils pratiques et mod\u00e8les applicables<\/strong>utile pour repenser l'efficacit\u00e9 de la gestion des performances et des syst\u00e8mes d'incitation dans les organisations.<\/p>\n<h3><strong>QUAND<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>10 avril - 17:00 - 18:00 heures \u2192 <strong>Pour les inscriptions, \u00e9crire \u00e0\u00a0<a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"414\" data-end=\"431\">rsardo@alveria.it<\/a> avant le vendredi 3 avril 2026.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<h3><strong>Ce que vous verrez en d\u00e9tail<\/strong><\/h3>\n<p>Au cours de ce webinaire, nous aborderons les sujets suivants<\/p>\n<h4><strong>Le paradoxe du MBO<\/strong><\/h4>\n<p>Parce que de nombreux syst\u00e8mes sont techniquement corrects mais strat\u00e9giquement inefficaces.<\/p>\n<h4><strong>Des indicateurs cl\u00e9s de performance \u00e0 la philosophie de l'incitation<\/strong><\/h4>\n<p>Comment construire une philosophie incitative capable de guider les choix avant la d\u00e9finition des indicateurs et des formules.<\/p>\n<h4><strong>Le mod\u00e8le des 4C<\/strong><\/h4>\n<p>Une optique strat\u00e9gique pour relier les syst\u00e8mes de r\u00e9compense \u00e0 quatre dimensions fondamentales :<\/p>\n<ul>\n<li>Entreprise<\/li>\n<li>Contribution<\/li>\n<li>Client<\/li>\n<li>Capacit\u00e9s<\/li>\n<\/ul>\n<h4><strong>Quand l'incitation se justifie : le mod\u00e8le AIM<\/strong><\/h4>\n<p>Comment \u00e9valuer chaque choix gratifiant \u00e0 l'aide de trois crit\u00e8res :<\/p>\n<ul>\n<li>Additionnalit\u00e9<\/li>\n<li>Impact<\/li>\n<li>Mesurabilit\u00e9<\/li>\n<\/ul>\n<h4><strong>Du syst\u00e8me m\u00e9canique au syst\u00e8me intentionnel<\/strong><\/h4>\n<p>Comment faire du MBO un v\u00e9ritable levier pour orienter le comportement et la strat\u00e9gie de l'entreprise.<\/p>\n<h4><strong>Questions et r\u00e9ponses en direct<\/strong> - Un espace d\u00e9di\u00e9 \u00e0 vos questions avec des r\u00e9ponses en direct<\/h4>\n<h3><strong>INTERVENANTS<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/filippo-cannavo-837125293\/\">Filippo Cannav\u00f2<\/a> <\/strong>- Chef HRO Service et formation <strong><a href=\"https:\/\/www.alveria.it\/fr\/\">Alveria<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/francesco-angelino-79a184189\/?originalSubdomain=it\">Francesco Angelino<\/a> - Chef de projet HCMS <strong><a href=\"https:\/\/www.alveria.it\/fr\/\">Alveria<\/a><\/strong><\/p>\n<h3><strong>A QUI S'ADRESSE LE WEBINAIRE ? <\/strong><\/h3>\n<p>Ce webinaire s'adresse aux professionnels impliqu\u00e9s dans la conception et la gestion des syst\u00e8mes de performance et d'incitation, notamment :<\/p>\n<ul>\n<li>HR Directeur<\/li>\n<li>Gestionnaire de la r\u00e9mun\u00e9ration et des avantages sociaux<\/li>\n<li>HR Partenaire commercial<\/li>\n<li>Gestionnaire du changement<\/li>\n<li>Responsables de la strat\u00e9gie des personnes<\/li>\n<li>HR professionnels impliqu\u00e9s dans les processus de gestion des performances et de MBO<\/li>\n<\/ul>\n<h4><strong>VOUS POURRIEZ \u00caTRE INT\u00c9RESS\u00c9 PAR<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.hcms.it\/fr\/performance-management\/\"><strong>Gestion des performances<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/fr\/mbo\/\"><strong>MBO<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/mbo-simulator\/\"><strong>Simulateur MBO<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/deferral-of-variable-remuneration\/\"><strong>Report de la r\u00e9mun\u00e9ration variable<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/sales-incentives-management\/\"><strong>Gestion des mesures d'incitation \u00e0 la vente<\/strong><\/a><\/li>\n<\/ul>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Webinar &#8220;Alveria Talks&#8221; &#8211; MBO: La Trappola della Misurazione Senza Valore<\/p>","protected":false},"author":2,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":63,"footnotes":""},"categories":[37],"tags":[53],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi","tag-online-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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