{"id":602,"date":"2023-09-27T09:57:33","date_gmt":"2023-09-27T09:57:33","guid":{"rendered":"https:\/\/www.alveria.it\/?page_id=602"},"modified":"2024-05-21T12:01:49","modified_gmt":"2024-05-21T12:01:49","slug":"faits-marquants-du-marche","status":"publish","type":"page","link":"https:\/\/www.alveria.it\/fr\/formation\/les-personnes-et-le-developpement-managerial-162\/formation-et-coaching-en-vente\/faits-marquants-du-marche\/","title":{"rendered":"FAITS MARQUANTS DU MARCH\u00c9"},"content":{"rendered":"<p>FAITS MARQUANTS DU MARCH\u00c9<\/p>\n<p>[aioseo_breadcrumbs]<\/p>\n<ul>\n<li>| EN PR\u00c9SENCE ET EN LIGNE<\/li>\n<li>COMP\u00c9TENCES DE BASE<\/li>\n<li>1 MODULE<\/li>\n<\/ul>\n<h3 class=\"title\">L'\u00c9TUDE DU MARCH\u00c9 ET DE SA DYNAMIQUE<\/h3>\n<h3 class=\"title\">OBJECTIFS<\/h3>\n<p style=\"text-align: center;\">Les modules de formation Market Highlights d'Alveria sont con\u00e7us dans le but de <strong>transf\u00e9rer des concepts et des informations utiles \u00e0 l'identification et \u00e0 la connaissance :<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">Positionner correctement l'entreprise sur le march\u00e9 de r\u00e9f\u00e9rence<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Principaux concurrents et caract\u00e9ristiques<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Dynamique du march\u00e9 et possibilit\u00e9s de d\u00e9veloppement<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Principaux produits et leurs caract\u00e9ristiques<\/span><\/li>\n<\/ul>\n<h3>POINTS FORTS DU MARCH\u00c9 DES PROGRAMMES<\/h3>\n<p style=\"text-align: left;\"><strong>Module 1<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">Le march\u00e9 et sa dynamique : segments, positionnement et grandes tendances <\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Concurrents : cartes perceptuelles, strat\u00e9gies commerciales et pr\u00e9sidium<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Produits : normes du march\u00e9, caract\u00e9ristiques et tendances \u00e9volutives <\/span><\/li>\n<\/ul>\n<h3 class=\"title\">P\u00c9DAGOGIE<\/h3>\n<p style=\"text-align: center;\">Le cours est tr\u00e8s pratique. La didactique voit l'alternance continue de moments th\u00e9oriques et pratiques avec des jeux de r\u00f4le, des simulations et des exercices.<\/p>\n<h3 class=\"title\">RECIPIENTS<\/h3>\n<p style=\"text-align: center;\"><strong>Cadres et professionnels<\/strong> qui travailent dans des structures de marketing et de vente.<\/p>\n<h3 class=\"title\">MAT\u00c9RIEL DE FORMATION<\/h3>\n<p style=\"text-align: center;\">Conf\u00e9rences vid\u00e9o et mat\u00e9riel p\u00e9dagogique<\/p>\n<h6 class=\"title\"><a href=\"https:\/\/www.hcms.it\/contatti\/\">CONSULTATION<\/a>HR DIGITISATION TRAINING AND BUSINESS SOLUTIONS D\u00c9COUVREZ LA M\u00c9THODE ALVERIA ET PR\u00c9PAREZ-VOUS AU CHANGEMENT.<\/h6>\n<h6 class=\"title\">CONSEIL, FORMATION \u00c0 LA NUM\u00c9RISATION DES RESSOURCES HUMAINES ET SOLUTIONS D'ENTREPRISE D\u00c9COUVREZ LA M\u00c9THODE ALVERIA ET PR\u00c9PAREZ-VOUS AU CHANGEMENT.<\/h6>\n<p>Les modules de formation Market Highlights d'Alveria sont con\u00e7us dans le but de <strong>transf\u00e9rer des concepts et des informations utiles \u00e0 l'identification et \u00e0 la connaissance.<\/strong><\/p>\n<p><a class=\"button  button_size_2 button_dark\" title=\"\" href=\"\/fr\/contacts\/\"><span class=\"button_label\">DEMANDER PLUS D'INFORMATIONS<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>MARKET HIGHLIGHTS [aioseo_breadcrumbs] | IN PRESENZA E ONLINE COMPETENZE BASE 1 MODULO LO STUDIO DEL MERCATO E DELLE DINAMICHE DI RIFERIMENTO OBIETTIVI I moduli formativi di<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":2,"featured_media":856,"parent":504,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"iawp_total_views":40,"footnotes":""},"class_list":["post-602","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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