{"id":558,"date":"2023-09-27T09:33:42","date_gmt":"2023-09-27T09:33:42","guid":{"rendered":"https:\/\/www.alveria.it\/?page_id=558"},"modified":"2024-05-21T12:00:46","modified_gmt":"2024-05-21T12:00:46","slug":"gestion-de-la-relation-client","status":"publish","type":"page","link":"https:\/\/www.alveria.it\/fr\/formazione\/people-e-managerial-development-162\/sales-training-e-coaching\/customer-relationship-management\/","title":{"rendered":"GESTION DE LA RELATION CLIENT"},"content":{"rendered":"<p>CUSTOMER RELATIONSHIP MANAGEMENT<\/p>\n<p>[aioseo_breadcrumbs]<\/p>\n<ul>\n<li>| IN PRESENZA E ONLINE<\/li>\n<li>COMPETENZE INTERMEDIE<\/li>\n<li>3 MODULI<\/li>\n<\/ul>\n<h3 class=\"title\">STRUMENTI E STRATEGIE PER INDIVIDUARE E COMPRENDERE LE ABITUDINI DEI CLIENTI<\/h3>\n<h3 class=\"title\">OBIETTIVI<\/h3>\n<p style=\"text-align: center;\">I front-end commerciali sono la chiave di accesso ai mercati in tutti i settori industriali e dispongono di un patrimonio di informazioni, relazioni e conoscenze che rappresenta un elemento fondamentale per lo sviluppo del business in tutti i contesti di mercato.<\/p>\n<p style=\"text-align: center;\"><strong>L\u2019approccio customer centric richiede ai venditori:<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">Padronanza delle tecniche di \u201cspin selling\u201d <\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Conoscenza dettagliata di: mercato, prodotti e servizi proposti in funzione dei bisogni e delle aspettative del cliente<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Alveria modella i propri corsi di CRM sulle specifiche esigenze di business<\/strong> costruendo competenze e strategie di relazione efficaci per uno standard diffuso di accoglienza e gestione del cliente.<\/p>\n<h3>PROGRAMMA<\/h3>\n<p style=\"text-align: left;\"><strong>Modulo 1<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">Il CRM: esperienze, problematiche e casi di successo in alcuni settori industriali<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">La multicanalit\u00e0: come cambia il rapporto tra front-end e back-office in relazione alle soluzioni organizzative e tecnologiche per la gestione dei punti di contatto con il mercato<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Strumenti di Marketing Management e analisi del valore: dal marketing mix all\u2019analisi del valore per la strutturazione dei canali di relazione con il mercato<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Modulo 2<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">L\u2019analisi del portafoglio clienti e la segmentazione della clientela: criteri, variabili, azioni<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Customer Satisfaction e indicatori: la qualit\u00e0 delle relazioni<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Customer DataBase e gestione delle informazioni di mercato<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Modulo 3<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">Gestione operativa della relazione con il cliente: preparazione, apertura, sviluppo, mantenimento, upgrading<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">La valutazione delle performance delle forze di vendita: dai risultati economici alla costruzione delle relazioni di lungo periodo<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Le competenze per il CRM: comunicazione, vendita, networking, teamworking, analisi e gestione delle informazioni<\/span><\/li>\n<\/ul>\n<h3 class=\"title\">PEDAGOGIA<\/h3>\n<p style=\"text-align: center;\">Il corso \u00e8 altamente esercitativo. La didattica vede la continua alternanza di momenti teorici e momenti pratici con role-play, simulazioni, esercitazioni.<\/p>\n<h3 class=\"title\">DESTINATARI<\/h3>\n<p style=\"text-align: center;\"><strong>Manager e Professional<\/strong> che operano nelle strutture di Marketing e Vendita.<\/p>\n<h3 class=\"title\">MATERIALI FORMATIVI<\/h3>\n<p style=\"text-align: center;\">Video lezioni e materiali d\u2019aula<\/p>\n<h6 class=\"title\"><a href=\"https:\/\/www.hcms.it\/contatti\/\">CONSULENZA<\/a>, FORMAZIONE DIGITALIZZAZIONE HR E SOLUZIONI AZIENDALI SCOPRI IL METODO ALVERIA E PREPARATI AL CAMBIAMENTO.<\/h6>\n<p><a class=\"button  button_size_2 button_dark\" title=\"\" href=\"\/contatti\/\"><span class=\"button_label\">RICHIEDI MAGGIORI INFORMAZIONI<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CUSTOMER RELATIONSHIP MANAGEMENT [aioseo_breadcrumbs] | IN PRESENZA E ONLINE COMPETENZE INTERMEDIE 3 MODULI STRUMENTI E STRATEGIE PER INDIVIDUARE E COMPRENDERE LE ABITUDINI DEI CLIENTI OBIETTIVI I<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":840,"parent":504,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"iawp_total_views":18,"footnotes":""},"class_list":["post-558","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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