{"id":558,"date":"2023-09-27T09:33:42","date_gmt":"2023-09-27T09:33:42","guid":{"rendered":"https:\/\/www.alveria.it\/?page_id=558"},"modified":"2024-05-21T12:00:46","modified_gmt":"2024-05-21T12:00:46","slug":"gestion-de-las-relaciones-con-los-clientes","status":"publish","type":"page","link":"https:\/\/www.alveria.it\/espanol\/formacion\/personas-y-desarrollo-directivo-162\/formacion-y-entrenamiento-en-ventas\/gestion-de-las-relaciones-con-los-clientes\/","title":{"rendered":"GESTI\u00d3N DE LAS RELACIONES CON LOS CLIENTES"},"content":{"rendered":"<p>GESTI\u00d3N DE LAS RELACIONES CON LOS CLIENTES<\/p>\n<p>[aioseo_breadcrumbs]<\/p>\n<ul>\n<li>| PRESENCIAL Y EN L\u00cdNEA<\/li>\n<li>HABILIDADES INTERMEDIAS<\/li>\n<li>3 M\u00d3DULOS<\/li>\n<\/ul>\n<h3 class=\"title\">HERRAMIENTAS Y ESTRATEGIAS PARA IDENTIFICAR Y COMPRENDER LOS H\u00c1BITOS DE LOS CLIENTES<\/h3>\n<h3 class=\"title\">OBJETIVOS<\/h3>\n<p style=\"text-align: center;\">Los frontales comerciales son la clave para acceder a los mercados de todos los sectores y disponen de una gran cantidad de informaci\u00f3n, relaciones y conocimientos cruciales para el desarrollo empresarial en todos los contextos de mercado.<\/p>\n<p style=\"text-align: center;\"><strong>El enfoque centrado en el cliente requiere vendedores:<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">Dominio de las t\u00e9cnicas de venta por rotaci\u00f3n <\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Conocimiento detallado de: mercado, productos y servicios ofrecidos en funci\u00f3n de las necesidades y expectativas de los clientes<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Alveria adapta sus cursos de CRM a las necesidades espec\u00edficas de las empresas<\/strong> habilidades de construcci\u00f3n y estrategias de relaci\u00f3n eficaces para un nivel generalizado de recepci\u00f3n y gesti\u00f3n de clientes.<\/p>\n<h3>PROGRAMA<\/h3>\n<p style=\"text-align: left;\"><strong>M\u00f3dulo 1<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">CRM: experiencias, problemas y casos de \u00e9xito en algunas industrias<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Multicanalidad: c\u00f3mo est\u00e1 cambiando la relaci\u00f3n entre front-end y back-office en relaci\u00f3n con las soluciones organizativas y tecnol\u00f3gicas para la gesti\u00f3n de los puntos de contacto con el mercado.<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Herramientas de gesti\u00f3n de marketing y an\u00e1lisis de valor: de la combinaci\u00f3n de marketing al an\u00e1lisis de valor para estructurar los canales de relaci\u00f3n con el mercado<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>M\u00f3dulo 2<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">An\u00e1lisis de la cartera de clientes y segmentaci\u00f3n de la clientela: criterios, variables, acciones<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Satisfacci\u00f3n del cliente e indicadores: la calidad de las relaciones<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Base de datos de clientes y gesti\u00f3n de la informaci\u00f3n de mercado<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>M\u00f3dulo 3<\/strong><\/p>\n<ul class=\"mfn-list mfn-list-left mfn-list-middle\">\n<li class=\"mfn-list-item\" style=\"counter-set: my-sec-counter 0;\"><span class=\"mfn-list-desc\">Gesti\u00f3n operativa de las relaciones con los clientes: preparaci\u00f3n, apertura, desarrollo, mantenimiento, actualizaci\u00f3n<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">La evaluaci\u00f3n del rendimiento del personal de ventas: de los resultados econ\u00f3micos a la creaci\u00f3n de relaciones a largo plazo<\/span><\/li>\n<li class=\"mfn-list-item\"><span class=\"mfn-list-desc\">Habilidades CRM: comunicaci\u00f3n, ventas, trabajo en red, trabajo en equipo, an\u00e1lisis y gesti\u00f3n de la informaci\u00f3n.<\/span><\/li>\n<\/ul>\n<h3 class=\"title\">PEDAGOG\u00cdA<\/h3>\n<p style=\"text-align: center;\">El curso es eminentemente pr\u00e1ctico. La did\u00e1ctica contempla la alternancia continua de momentos te\u00f3ricos y pr\u00e1cticos con juegos de rol, simulaciones y ejercicios.<\/p>\n<h3 class=\"title\">RECIPIENTES<\/h3>\n<p style=\"text-align: center;\"><strong>Directivos y profesionales<\/strong> trabajar en estructuras de marketing y ventas.<\/p>\n<h3 class=\"title\">MATERIALES DE FORMACI\u00d3N<\/h3>\n<p style=\"text-align: center;\">Videoconferencias y material did\u00e1ctico<\/p>\n<h6 class=\"title\"><a href=\"https:\/\/www.hcms.it\/contatti\/\">CONSULTOR\u00cdA<\/a>FORMACI\u00d3N EN DIGITALIZACI\u00d3N DE LA RRHH Y SOLUCIONES EMPRESARIALES DESCUBRA EL M\u00c9TODO ALVERIA Y PREP\u00c1RESE PARA EL CAMBIO.<\/h6>\n<p><a class=\"button  button_size_2 button_dark\" title=\"\" href=\"\/espanol\/contactos\/\"><span class=\"button_label\">SOLICITAR M\u00c1S INFORMACI\u00d3N<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CUSTOMER RELATIONSHIP MANAGEMENT [aioseo_breadcrumbs] | IN PRESENZA E ONLINE COMPETENZE INTERMEDIE 3 MODULI STRUMENTI E STRATEGIE PER INDIVIDUARE E COMPRENDERE LE ABITUDINI DEI CLIENTI OBIETTIVI I<span class=\"excerpt-hellip\"> [...]<\/span><\/p>","protected":false},"author":2,"featured_media":840,"parent":504,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"iawp_total_views":18,"footnotes":""},"class_list":["post-558","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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