{"id":2339,"date":"2026-04-30T16:05:39","date_gmt":"2026-04-30T16:05:39","guid":{"rendered":"https:\/\/www.alveria.it\/?p=2339"},"modified":"2026-04-30T16:08:11","modified_gmt":"2026-04-30T16:08:11","slug":"how-to-distinguish-true-ihr-led-transformation-from-simple-technological-rebranding-2339","status":"publish","type":"post","link":"https:\/\/www.alveria.it\/english\/2026\/04\/30\/come-distinguere-la-vera-trasformazione-dellhr-guidata-dallai-dal-semplice-rebranding-tecnologico-2339\/","title":{"rendered":"How to distinguish true AI-driven HR transformation from simple technological rebranding"},"content":{"rendered":"

In recent years the\u2019HR Digital Tnsformation<\/strong> accelerated with the advent of the\u2019AI talent <\/strong>and digital technologies applied to organisational processes. AI has become one of the main drivers of the HR Innovation<\/strong>, influencing activities such as recruiting, talent management, training and people analytics.<\/p>\n\n\n\n

However, along with the real evolution of HR models, there has also been an increasingly broad - and often opaque - use of the term \u201cAI\u201d, which makes it complex to distinguish between concrete innovation and simple technological rebranding<\/strong>.<\/p>\n\n\n\n

It is precisely on this topic that Alveria's contribution to the workshop at the\u2019HR Innovation Observatory of the Politecnico di Milano<\/strong>.<\/p>\n\n\n\n

WORKSHOP DETAILS<\/strong><\/h3>\n\n\n\n

Date:<\/strong> 18 May
Timetable:<\/strong> 12:00 - 13:00
Speaker:<\/strong> Filippo Cannav\u00f2<\/a> - Head of BU Service and Training, Alveria<\/a>
Format:<\/strong> Online<\/p>\n\n\n\n

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REGISTER HERE<\/a><\/div>\n<\/div>\n\n\n\n

AI and HR: between real innovation and technology marketing<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

In the HR world, Artificial Intelligence is often presented as a revolutionary solution for every HR process. However, many organisations today are faced with a paradox<\/strong>Different tools are being labelled as \u201cAI-based\u201d, while traditional processes are simply being digitally renamed. In this context, it becomes crucial to develop a critical capacity to understand where AI in HR transformation generates real value and where it is merely a technology positioning strategy.<\/p>\n\n\n\n

What you will see in detail<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

The workshop \u201cBeyond the buzzword: how to distinguish true AI-driven HR transformation from mere technological rebranding<\/strong>\u201dtakes a practical and analytical approach to these issues.<\/p>\n\n\n\n

During the meeting, the following will be explored:<\/p>\n\n\n\n