{"id":2260,"date":"2026-03-16T16:56:47","date_gmt":"2026-03-16T16:56:47","guid":{"rendered":"https:\/\/www.alveria.it\/?p=2260"},"modified":"2026-03-16T16:57:16","modified_gmt":"2026-03-16T16:57:16","slug":"mbo-the-trap-of-valueless-measurement","status":"publish","type":"post","link":"https:\/\/www.alveria.it\/english\/2026\/03\/16\/mbo-la-trappola-della-misurazione-senza-valore\/","title":{"rendered":"MBO: The Value-Free Measurement Trap"},"content":{"rendered":"<p>Many organisations invest time and resources in designing technically sophisticated MBO systems: detailed KPIs, complex calculation formulas, precisely negotiated targets. Yet, these systems often fail to truly guide behaviour or reinforce corporate strategy.<\/p>\n<p>The problem is not in the technique. The problem is <strong>when technique replaces vision<\/strong>.<\/p>\n<p>In this webinar we will analyse why many incentive systems lose their effectiveness and how to rethink them starting from a <strong>Incentive Philosophy clear<\/strong>capable of linking strategy, behaviour and results.<\/p>\n<h2><strong>WHY PARTICIPATE IN THE WEBINAR? <\/strong><\/h2>\n<p>By participating in the webinar you will discover:<\/p>\n<ul>\n<li>why many MBO systems become <strong>measurement mechanisms and not strategic levers<\/strong><\/li>\n<li>how to prevent <strong>KPIs and targets become the end rather than the means<\/strong><\/li>\n<li>how to define a <strong>Incentive Philosophy<\/strong> guiding the design of reward systems<\/li>\n<li>how to link objectives, behaviour and results through simple and robust decision-making models<\/li>\n<li>which criteria to use to decide <strong>what really deserves to be promoted<\/strong><\/li>\n<\/ul>\n<p>The webinar will offer <strong>practical hints and applicable models<\/strong>useful for rethinking the effectiveness of performance management and incentive systems in organisations.<\/p>\n<h3><strong>WHEN<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>10 April - 17:00 - 18:00 hours \u2192 <strong>For registrations write to\u00a0<a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"414\" data-end=\"431\">rsardo@alveria.it<\/a> by Friday 3 April 2026.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<h3><strong>What you will see in detail<\/strong><\/h3>\n<p>During the webinar we will talk about:<\/p>\n<h4><strong>The MBO paradox<\/strong><\/h4>\n<p>Because many systems are technically correct but strategically ineffective.<\/p>\n<h4><strong>From KPIs to the incentive philosophy<\/strong><\/h4>\n<p>How to build an Incentive Philosophy capable of guiding choices before the definition of indicators and formulas.<\/p>\n<h4><strong>The 4C model<\/strong><\/h4>\n<p>A strategic lens to link reward systems to four fundamental dimensions:<\/p>\n<ul>\n<li>Company<\/li>\n<li>Contribution<\/li>\n<li>Customer<\/li>\n<li>Capabilities<\/li>\n<\/ul>\n<h4><strong>When it makes sense to incentivise: the AIM model<\/strong><\/h4>\n<p>How to evaluate each rewarding choice through three criteria:<\/p>\n<ul>\n<li>Additionality<\/li>\n<li>Impact<\/li>\n<li>Measurability<\/li>\n<\/ul>\n<h4><strong>From the mechanical system to the intentional system<\/strong><\/h4>\n<p>How to turn the MBO into a real lever for guiding corporate behaviour and strategy.<\/p>\n<h4><strong>Live Q&amp;A<\/strong> - Dedicated space for your questions with live answers<\/h4>\n<h3><strong>SPEAKERS<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/filippo-cannavo-837125293\/\">Filippo Cannav\u00f2<\/a> <\/strong>- Head HRO Service &amp; Training <strong><a href=\"https:\/\/www.alveria.it\/english\/\">Alveria<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/francesco-angelino-79a184189\/?originalSubdomain=it\">Francesco Angelino<\/a> - HCMS Project Manager <strong><a href=\"https:\/\/www.alveria.it\/english\/\">Alveria<\/a><\/strong><\/p>\n<h3><strong>WHO IS THE WEBINAR FOR? <\/strong><\/h3>\n<p>The webinar is designed for professionals involved in the design and management of performance and incentive systems, including:<\/p>\n<ul>\n<li>HR Director<\/li>\n<li>Compensation &amp; Benefits Manager<\/li>\n<li>HR Business Partner<\/li>\n<li>Change Manager<\/li>\n<li>People Strategy Managers<\/li>\n<li>HR professionals involved in Performance Management and MBO processes<\/li>\n<\/ul>\n<h4><strong>YOU MIGHT BE INTERESTED IN<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.hcms.it\/en\/performance-management\/\"><strong>Performance Management<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/en\/mbo\/\"><strong>MBO<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/mbo-simulator\/\"><strong>MBO Simulator<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/deferral-of-variable-remuneration\/\"><strong>Deferral of Variable Remuneration<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/en\/sales-incentives-management\/\"><strong>Sales Incentives Management<\/strong><\/a><\/li>\n<\/ul>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Webinar &#8220;Alveria Talks&#8221; &#8211; MBO: La Trappola della Misurazione Senza Valore<\/p>","protected":false},"author":2,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":63,"footnotes":""},"categories":[37],"tags":[53],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi","tag-online-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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