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- | IN PRESENCE AND ONLINE
- INTERMEDIATE SKILLS
- 3 MODULES
THE CUSTOMER EXPERIENCE STARTING AT THE POINT OF SALE
OBJECTIVES
For the proper management of a shop, shop and district managers are called upon to govern all the variables and operational dynamics: from product positioning to warehouse management, from invoicing to collections, from customer management to staff supervision. Alveria guides managers along a growth path aimed at developing all the necessary and strategic expertise for high-performance and effective management of stores and sales personnel.
PROGRAM
Module 1
- How to manage the point of sale products and layout: image, profitability and profit and loss account
- Communicating the company's image through the point of sale
Module 2
- The planning and scheduling of activities: prioritisation, work plan definition and time management
Module 3
- Enhancing the point of sale: trade marketing and visual merchandise
- Analysis and evaluation: Tools and techniques for analysing sales data
PEDAGOGY
The course is highly practical. The teaching method involves continuous alternation of theoretical and practical moments with role-plays, simulations, exercises.
RECIPIENTS
Store manager and District Manager
TRAINING MATERIALS
Video lectures and classroom materials.
CONSULTANCY, TRAINING, HR DIGITALIZATION AND CORPORATE SOLUTIONS, DISCOVER THE ALVERIA METHOD. GET READY FOR CHANGE.
SHOP MANAGEMENT
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- | IN-PRESENCE AND ONLINE
- INTERMEDIATE SKILLS
- 3 MODULES
THE CUSTOMER EXPERIENCE STARTING AT THE POINT OF SALE
OBJECTIVES
For the proper management of a shop, shop and district managers are called upon to govern all the variables and operational dynamics: from product positioning to warehouse management, from invoicing to collections, from customer management to staff supervision. Alveria guides managers along a growth path aimed at developing all the necessary and strategic expertise for high-performance and effective management of stores and sales personnel.
SHOP MANAGEMENT PROGRAMME
Module 1
- How to manage the point of sale products and layout: image, profitability and profit and loss account
- Communicating the company's image through the point of sale
Module 2
- The planning and scheduling of activities: prioritisation, work plan definition and time management
Module 3
- Enhancing the point of sale: trade marketing and visual merchandise
- Analysis and evaluation: Tools and techniques for analysing sales data
PEDAGOGY
The course is highly practical. The teaching method involves continuous alternation of theoretical and practical moments with role-plays, simulations, exercises.
RECIPIENTS
Store manager and District Manager
TRAINING MATERIALS
Video lectures and classroom materials.