MARKET HIGHLIGHTS [aioseo_breadcrumbs]
- | IN PRESENCE AND ONLINE
- BASIC SKILLS
- 1 MODUL
THE STUDY OF THE MARKET AND ITS DYNAMICS
OBJECTIVES
Alveria's training modules dedicated to Market Highlights are built with the aim of transferring concepts and information useful to identify and know:
- Positioning the company correctly in the reference market
- Main competitors and characteristics
- Market dynamics and development possibilities
- Main products and their characteristics
PROGRAM
Module 1
- The market and its dynamics: segments, positioning and main trends
- Competitors: perceptual maps, commercial strategies and presidium
- Products: market standards, characteristics and evolutionary trends
PEDAGOGY
The course is highly practical. The teaching method involves continuous alternation of theoretical and practical moments with role-plays, simulations, exercises.
RECIPIENTS
Managers and Professionals working in Marketing and Sales structures.
TRAINING MATERIALS
Video lectures and classroom materials.
CONSULTANCY, TRAINING, HR DIGITALIZATION AND CORPORATE SOLUTIONS, DISCOVER THE ALVERIA METHOD. GET READY FOR CHANGE.
MARKET HIGHLIGHTS
[aioseo_breadcrumbs]
- | IN PRESENZA E ONLINE
- BASIC SKILLS
- 1 MODUL
THE STUDY OF THE MARKET AND ITS DYNAMICS
OBJECTIVES
Alveria's training modules dedicated to Market Highlights are built with the aim of transferring concepts and information useful to identify and know:
- Positioning the company correctly in the reference market
- Main competitors and characteristics
- Market dynamics and development possibilities
- Main products and their characteristics
PROGRAMMA MARKET HIGHLIGHTS
Module 1
- The market and its dynamics: segments, positioning and main trends
- Competitors: perceptual maps, commercial strategies and presidium
- Products: market standards, characteristics and evolutionary trends
PEDAGOGY
The course is highly practical. The teaching method involves continuous alternation of theoretical and practical moments with role-plays, simulations, exercises.
RECIPIENTS
Managers and Professionals working in Marketing and Sales structures.
TRAINING MATERIALS
Video lectures and classroom materials.
CONSULTANCY, FORMAZIONE DIGITALIZZAZIONE HR E SOLUZIONI AZIENDALI SCOPRI IL METODO ALVERIA E PREPARATI AL CAMBIAMENTO.
CONSULTANCY, TRAINING, HR DIGITALIZATION AND CORPORATE SOLUTIONS, DISCOVER THE ALVERIA METHOD. GET READY FOR CHANGE.
Alveria's training modules dedicated to Market Highlights are built with the aim of trasferire concetti e informazioni utili a identificare e conoscere.