MARKET HIGHLIGHTS [aioseo_breadcrumbs]
  • | IN PRESENCE AND ONLINE
  • BASIC SKILLS
  • 1 MODUL

THE STUDY OF THE MARKET AND ITS DYNAMICS

OBJECTIVES

Alveria's training modules dedicated to Market Highlights are built with the aim of transferring concepts and information useful to identify and know:

  • Positioning the company correctly in the reference market
  • Main competitors and characteristics
  • Market dynamics and development possibilities
  • Main products and their characteristics

PROGRAM

Module 1

  • The market and its dynamics: segments, positioning and main trends
  • Competitors: perceptual maps, commercial strategies and presidium
  • Products: market standards, characteristics and evolutionary trends

PEDAGOGY

The course is highly practical. The teaching method involves continuous alternation of theoretical and practical moments with role-plays, simulations, exercises.

RECIPIENTS

Managers and Professionals working in Marketing and Sales structures.

TRAINING MATERIALS

Video lectures and classroom materials.

 

CONSULTANCY, TRAINING, HR DIGITALIZATION AND CORPORATE SOLUTIONS, DISCOVER THE ALVERIA METHOD. GET READY FOR CHANGE.