{"id":2260,"date":"2026-03-16T16:56:47","date_gmt":"2026-03-16T16:56:47","guid":{"rendered":"https:\/\/www.alveria.it\/?p=2260"},"modified":"2026-03-16T16:57:16","modified_gmt":"2026-03-16T16:57:16","slug":"mbo-die-falle-der-wertlosen-messung","status":"publish","type":"post","link":"https:\/\/www.alveria.it\/de\/2026\/03\/16\/mbo-la-trappola-della-misurazione-senza-valore\/","title":{"rendered":"MBO: Die wertfreie Messfalle"},"content":{"rendered":"<p>Viele Unternehmen investieren Zeit und Ressourcen in die Entwicklung technisch anspruchsvoller MBO-Systeme: detaillierte KPIs, komplexe Berechnungsformeln, pr\u00e4zise ausgehandelte Ziele. Dennoch gelingt es diesen Systemen oft nicht, das Verhalten wirklich zu steuern oder die Unternehmensstrategie zu st\u00e4rken.<\/p>\n<p>Das Problem liegt nicht in der Technik. Das Problem ist <strong>wenn Technik die Vision ersetzt<\/strong>.<\/p>\n<p>In diesem Webinar werden wir analysieren, warum viele Anreizsysteme ihre Wirksamkeit verlieren und wie man sie neu \u00fcberdenken kann, ausgehend von einer <strong>Incentive-Philosophie klar<\/strong>die in der Lage sind, Strategie, Verhalten und Ergebnisse miteinander zu verkn\u00fcpfen.<\/p>\n<h2><strong>WARUM AN DEM WEBINAR TEILNEHMEN? <\/strong><\/h2>\n<p>Durch die Teilnahme an diesem Webinar werden Sie mehr erfahren:<\/p>\n<ul>\n<li>warum viele MBO-Systeme zu <strong>Messmechanismen und nicht strategische Hebel<\/strong><\/li>\n<li>wie zu verhindern <strong>KPIs und Ziele werden zum Zweck und nicht zum Mittel<\/strong><\/li>\n<li>wie man eine <strong>Philosophie der Anreize<\/strong> Orientierung bei der Gestaltung von Belohnungssystemen<\/li>\n<li>wie man Ziele, Verhalten und Ergebnisse durch einfache und robuste Entscheidungsmodelle miteinander verkn\u00fcpft<\/li>\n<li>welche Kriterien zur Entscheidung herangezogen werden sollen <strong>was es wirklich verdient, gef\u00f6rdert zu werden<\/strong><\/li>\n<\/ul>\n<p>Das Webinar bietet <strong>praktische Hinweise und anwendbare Modelle<\/strong>n\u00fctzlich, um die Wirksamkeit von Leistungsmanagement und Anreizsystemen in Organisationen zu \u00fcberdenken.<\/p>\n<h3><strong>WENN<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>10. April - 17:00 - 18:00 Uhr <strong>F\u00fcr Anmeldungen schreiben Sie an\u00a0<a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"414\" data-end=\"431\">rsardo@alveria.it<\/a> bis Freitag, 3. April 2026.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<h3><strong>Was Sie im Einzelnen sehen werden<\/strong><\/h3>\n<p>W\u00e4hrend des Webinars werden wir dar\u00fcber sprechen:<\/p>\n<h4><strong>Das MBO-Paradoxon<\/strong><\/h4>\n<p>Denn viele Systeme sind technisch korrekt, aber strategisch ineffektiv.<\/p>\n<h4><strong>Von den KPIs bis zur Anreizphilosophie<\/strong><\/h4>\n<p>Wie l\u00e4sst sich eine Anreizphilosophie entwickeln, die vor der Festlegung von Indikatoren und Formeln als Entscheidungshilfe dienen kann?<\/p>\n<h4><strong>Das 4C-Modell<\/strong><\/h4>\n<p>Eine strategische Linse zur Verkn\u00fcpfung von Verg\u00fctungssystemen mit vier grundlegenden Dimensionen:<\/p>\n<ul>\n<li>Unternehmen<\/li>\n<li>Beitrag<\/li>\n<li>Kunde<\/li>\n<li>F\u00e4higkeiten<\/li>\n<\/ul>\n<h4><strong>Wann es sinnvoll ist, Anreize zu schaffen: das AIM-Modell<\/strong><\/h4>\n<p>Wie man jede lohnende Wahl anhand von drei Kriterien bewertet:<\/p>\n<ul>\n<li>Zus\u00e4tzlichkeit<\/li>\n<li>Auswirkungen<\/li>\n<li>Messbarkeit<\/li>\n<\/ul>\n<h4><strong>Vom mechanischen System zum intentionalen System<\/strong><\/h4>\n<p>Wie man das MBO zu einem echten Hebel f\u00fcr die Steuerung von Unternehmensverhalten und -strategie macht.<\/p>\n<h4><strong>Live-Fragen und Antworten<\/strong> - Spezieller Bereich f\u00fcr Ihre Fragen mit Live-Antworten<\/h4>\n<h3><strong>SPRECHER<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/filippo-cannavo-837125293\/\">Filippo Cannav\u00f2<\/a> <\/strong>- Leiter HRO Service &amp; Ausbildung <strong><a href=\"https:\/\/www.alveria.it\/de\/\">Alveria<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/francesco-angelino-79a184189\/?originalSubdomain=it\">Francesco Angelino<\/a> - HCMS-Projektleiter <strong><a href=\"https:\/\/www.alveria.it\/de\/\">Alveria<\/a><\/strong><\/p>\n<h3><strong>F\u00dcR WEN IST DAS WEBINAR GEDACHT? <\/strong><\/h3>\n<p>Das Webinar richtet sich an Fachleute, die mit der Gestaltung und Verwaltung von Leistungs- und Anreizsystemen befasst sind, einschlie\u00dflich:<\/p>\n<ul>\n<li>HR Direktor<\/li>\n<li>Manager f\u00fcr Verg\u00fctung und Sozialleistungen<\/li>\n<li>HR Gesch\u00e4ftspartner<\/li>\n<li>Change Manager<\/li>\n<li>Personalstrategie-Manager<\/li>\n<li>HR Fachleute, die an Leistungsmanagement- und MBO-Prozessen beteiligt sind<\/li>\n<\/ul>\n<h4><strong>DAS K\u00d6NNTE SIE INTERESSIEREN<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.hcms.it\/de\/performance-management\/\"><strong>Leistungsmanagement<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/de\/mbo\/\"><strong>MBO<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/mbo-simulator\/\"><strong>MBO-Simulator<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/deferral-of-variable-remuneration\/\"><strong>Aufschub der variablen Verg\u00fctung<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.hcms.it\/sales-incentives-management\/\"><strong>Management von Verkaufsanreizen<\/strong><\/a><\/li>\n<\/ul>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Webinar &#8220;Alveria Talks&#8221; &#8211; MBO: La Trappola della Misurazione Senza Valore<\/p>","protected":false},"author":2,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":63,"footnotes":""},"categories":[37],"tags":[53],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi","tag-online-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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